Supima® Explained
The SUPIMA® trademark is the consumers’ guarantee that the branded textile
product they are buying contains U.S.- Grown Pima Cotton. By licensing the
entire supply chain (that’s right, the entire supply chain) SUPIMA® provides
added assurance to customers that SUPIMA® trademarked goods are made with
100% U.S. Pima cotton.
Only SUPIMA® licensees are authorized to use the official SUPIMA® Hang
tag. There is added value to using the SUPIMA® trademark- it means a brand is
associated with the highest quality apparel. To maintain the premium focus of the
trademark, the SUPIMA® license is non-transferable. This allows SUPIMA®
visibility throughout the supply chain of the use of its trademark, as well as to
control the quality and integrity of products that bear the SUPIMA® name.
When building the Soshel brand it was in essence that
we use SUPIMA® cotton as it certifies that we are
dedicated to providing sustainable and high-quality
products to our customers. Being eco-friendly
when it comes to providing garments should not be an
option or an afterthought, rather it should be at the
forefront of one's Soshel lifestyle standard of production.
Shop Sustainable and Ethical Products with Confidence
100% American Grown Supima® Cotton
The Supima® trademark is the consumers’ guarantee that the branded textile product they are buying contains the finest U.S.-Grown Pima Cotton. By licensing the entire supply chain Supima® provides added guarantee to customers that Supima® trademarked goods are made with 100% U.S. Pima cotton of the highest quality.
Our Fabrics
The fabrics we soruce are created from some of the finest traceable and verified raw materials we can source. This approach allows us to build products that are not only unmatched in their quality but also to have complete transparency into our supply chain. From our Supima® cotton t-shirts to our organic fleece, we focus on using credible independent 3rd party organizations to authenticate our products.
New Zealand Raised Merino Wool
Our Merino Wool comes from merino sheep raised on a farm in New Zealand. The farm upholds our mutual goals of maintaining animal welfare, environmental sustainability, and quality fibers. As a naturally regenerative fabric that breaks down in water and soil, merino wool is perfect for making responsible and high-quality apparel.
Social Responsibility
